Senses Voyagers by NIVEA BODY
Branded Content platform for the Body Souffle & Oil in Lotion by Nivea launch
An animated platform entitled: Senses Voyagers by NIVEA BODY was created on the No 1 website for women, Queen.gr. The platform featured a customized personality quiz with subject: “What does summer mean to you…” and through a series of multiple choice questions the readers had the opportunity to discover the body lotions that suit them best and finally to win many gifts from the NIVEA body care products collection.
Through rich native articles and mini videos, branded content was created by the editors and bloggers of Queen.gr and the visitors had the experience of using Body Souffle & Oil in Lotion products by Nivea. The campaign was supported by an intense presence on social media channels.