Λοκαλιcation by ΑΛΦΑ
An interactive map with animated elements aiming at increasing brand awareness
A customized platform was created on men’s site Ratpack.gr, entitled Λοκαλιcation #StisStigmesMas. The platform featured an interactive map of Greece with animated elements that marked the locations that were included in our content.
Using the tagline: “Travel with us on the most beloved locations!” we created a series of videos and native articles for each different location having as lead Costas Vaimakis, George Lentza, Niko Sirigo and Christina Vrahali. Through storytelling, the visitor became part of a unique story with images, emotions, flavors and aromas from the Greek Summer along with a cold ALPHA beer and drinking #StisStigmesMas!