Stay-at-home moms by LEGO DUPLO
A world of creativity with LEGO DUPLO through a customized platform
A customized platform with animated elements was created on the ultimate website for modern parents in Greece, Mothersblog.gr, in order to transfer the readers in the playful world of Lego Dulpo.
Under the tagline: Stay-at-home moms by LEGO DUPLO, and through native content, storytelling and videos, the editors of Mothersblog.gr and the famous influencers Maria Louiza Vourou and Mariza Bairaktari, shared moments from their everyday life with their children at home, along with useful advice on how to spend creative and fun time by playing with Lego Dulpo. The campaign was supported by an intense presence both on social media channels on Mothersblog.gr’ and influencers’ personal accounts.
