ANEY ... the new Homies trend
A social media campaign aimed at increasing visitors' engagement
The campaign entitled: "ANEY ... the new Homies trend" which was hosted on Queen.gr the ultimate women's portal of DPG Digital Media with the support of Olympic Brewery S.A. and in collaboration with UM, responding to the new conditions that arose from COVID-19 pandemic. Particularly, we created a series of videos, native articles, Instagram polls and Facebook memes, with the aim at encouraging visitors to join the Homies trend to try and adopt habits that they will undoubtedly keep for the rest of their lives (i.e. cooking without a recipe, going out without makeup, shaping their living spaces without a designer, etc.). The campaign's motto is "because in life some "without" are better than many "with", highlighting the new non-alcohol beer FIX Aney brand characteristics.