Fashion Week Talks by Persil: The first phygital event of for the Fashion Weeks institution

A few days ago, successfully hosted Fashion Week Talks by Persil” at the Technopolis of the Municipality of Athens. During the event, the city's most up-to-date fashion crowd enjoyed 6 one-to-one interviews with influencers, designers, content creators, and fashion & beauty experts.

Dionysia Kalapotharakou, Director of, along with Natalia Katsakiori, the site’s Fashion Editor, and Christina Chroni, DPG’s Beauty Director, welcomed Christina Katsaouni, Owner & Creative Director of the fashion brand “The C Edition”, Dimitris Stratos, makeup & hair artist, Irini Boudouki, model and adult empowerment trainer, Katerina Evangelinou, influencer & content creator, and Angie Simon, TikTok content director and content creator.

During each “talk” the timelessness of shopping and ethical fashion was discussed, along with the significance of inclusion, beauty, and their impact on social media. The entire event was organised with the significant support of Persil. With the motto #rethinkfashion, the leading laundry detergent highlighted the importance of sustainability and proper garment care. The event concluded with casual conversations in a happy party mood.

All the material, along with photos and videos, is hosted on the special 3D Meta Fashion Week platform, while it was promoted through teaser videos and posts on all of’ s SoMe accounts.'s appointment with Fashion Month “experts” was renewed for the upcoming seasons!